Mystery Shopping Facts and Tips
There is a lot of hype about mystery shopping. Who does not want to get paid to shop, go to the bank, stay in hotels, and eat out? This is one of the reasons why mystery shopping has come to be. However, there is more to mystery shopping than just that.
For a long time, mystery shoppers go to companies to act as a spy on these companies and their employees. They are often instructed to act in a way that would put employees in a bad mood so they would react unfavorably. Mystery shoppers these days do not only do this. In the present, mystery shopping is considered as a market research method. It is done to observe the quality of customer services as well as how the employees of a company are able to follow their rules. A company is able to determine the selflessness of their employees in doing their job.
A lot of employees have now come to terms with how mystery shopping works. This is one of the reasons why employees are doing their best to provide the essential feedback that their companies require. So, mystery shopping does not require mystery shoppers anymore to create a lot of stress on the part of the employees so they can act irresponsibly. Here is everything you need to know and more about mystery shopping in this day and age.
If you have not yet tried being a mystery shopper, your idea of mystery shopping might not be clear. For some people, mystery shopping may be thought of as deceiving because of its name. Indeed, the past methods of mystery shopping has led a lot of companies to frown upon because of the use of amateur secret shoppers and false feedback. The idea of punishment for employees not acting well was also frowned upon.
Nonetheless, the whole concept of mystery shopping has changed. Its image has improved after proving its effectivity in helping employees and companies check their level of customer services, build future strategies, and aid HR officers in determining the shortfalls of their subordinates.
Mystery shopping has turned into a professional venture with the increasing numbers of mystery shopper companies. Selection of mystery shoppers is best done by a mystery shopper company. Every mystery shopping trip that they do requires a lot of advance planning so that the perfect scenario is created for the mystery shoppers to give the best feedback. Mystery shopping has received recognition from the Market Research Society with its effectiveness. For maximum results to be obtained by mystery shopping, this organization developed a code of conduct for both mystery shoppers and recruiting companies.